Most of us take it for granted that businesses aren't allowed to deceive and mislead us in their advertising. But if someone you care about is ever faced with an unplanned pregnancy, watch out.

Consumer protection regulations already prohibit false advertising, but a loophole in the law allows pregnancy counsellors who don't charge a fee to say whatever they like in ads they place in doctors' offices, police stations, magazines, online and in the phone book. This means women are being actively deceived by counselling agencies with a philosophical position on abortion.

- by The GetUp Team

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